Aesthetics, Inc. employs a multidisciplinary, systems-based approach to wayfinding design. The first step in this process is a comprehensive assessment that begins with mapping the patient’s or visitor’s journey and experience, comprising a comprehensive analysis of the campus from the first-time customer’s point-of-view. Using this systems approach, we look at information, operations, and facility design to see how they work together to support or conflict with each other to deter optimal performance.

For over 30 years, Aesthetics has been a leader and innovator in designing patient experience solutions for healthcare, with successful projects in over 50 medical facilities nationwide. Under the service line of Wayfinding, we have created integrated programs that support the organization’s long-term facility and strategic master plans with the goal of improving customer satisfaction.

Aesthetics’ patient experience design services provides analysis and recommendations regarding a campus’ physical environment, communication strategies and operational policies which impact the experience of patients, visitors and staff on a medical campus.

Our programs are designed to reflect the uniqueness of each medical center and their region. They dovetail with facility master plans, architecture, and interior design aesthetics. These programs integrate wayfinding systems, signage, scheduling and technology. They assist in building hospitality-oriented operations practices, which improve patient and visitor encounters and reinforce branding.