Biogen

Various locations nationwide
Experiential Branding

Biogen Idec is an international pharmaceutical company that creates medication for healing degenerative diseases. When Biogen and Idec merged, their campuses spanned the globe but had no similar visual identity. Aesthetics created an art and culture program and designed a visual identity to unify the campuses. Aesthetics’ design concept aligns their core values with the company’s positive impact on patients’ lives, in a visual way that inspires and rewards the scientists and staff at their research and manufacturing facilities.