Center for Childbirth, Pomona and City Center Campus in Atlantic City, New Jersey
Aesthetics was hired to develop the first regional arts program for AtlantiCare’s new Center for Childbirth and Emergency Department addition. The community-based regional arts program used a request for proposal (RFP) process involving community artists. The resulting collection of original works celebrated multicultural women in all phases of their lives. Aesthetics, Inc. surveyed and earmarked areas for art to complement the interior design and wayfinding.
We developed price points, framing palettes, quality and criteria, as well as a theme, the “Dance of Women in Nature.” New Jersey art councils, guilds and individual artists were contacted via the internet and sent the Call for Art. Aesthetics, Inc. generated all of the contracts and supervised the framing, delivery and installation of the art.